SM-Executive
Department: SM -Operations
Location: Chennai
Work Mode: Office
Experience: 1 years
Type: Fulltime
Openings:
Designation: Executive
This is a contract-based role ending on 31st December 2026. Candidates are requested to bring their own laptops.
Responsibilities
- A Social Media Executive plays a key role in managing and executing social media activities to enhance a brand’s or organization’s online presence. Here are the primary roles and responsibilities of a Social Media Executive:
- ### **Roles and Responsibilities**
- 1. **Content Creation**:
- - **Develop Content**: Create engaging and relevant content for social media platforms, including text, images, videos, and infographics.
- - **Content Scheduling**: Plan and schedule posts using social media management tools to ensure consistent and timely updates.
- 2. **Platform Management**:
- - **Manage Accounts**: Handle day-to-day operations of social media accounts on platforms such as Facebook, Twitter, Instagram, LinkedIn, and others.
- - **Post Updates**: Regularly update social media profiles with fresh content and announcements.
- 3. **Engagement**:
- - **Interact with Followers**: Respond to comments, messages, and mentions in a timely and professional manner.
- - **Engage with Content**: Like, share, and comment on relevant posts from other users and brands to build relationships and increase visibility.
- 4. **Campaign Support**:
- - **Assist in Campaign Execution**: Support the development and execution of social media campaigns, including content creation, scheduling, and monitoring.
- - **Ad Management**: Help manage paid social media ads, including ad creation, targeting, and monitoring performance.
- 5. **Analytics and Reporting**:
- - **Track Metrics**: Monitor social media performance metrics such as engagement rates, reach, and follower growth.
- - **Generate Reports**: Assist in preparing reports on social media performance, including key insights and recommendations.
- 6. **Community Management**:
- - **Build Community**: Foster a positive and engaged online community by participating in conversations and encouraging user interaction.
- - **Handle Issues**: Address and resolve any negative comments or issues that arise on social media platforms.
- 7. **Trend Monitoring**:
- - **Stay Updated**: Keep up with the latest trends, tools, and best practices in social media.
- - **Implement Trends**: Incorporate current trends and popular hashtags into content to enhance engagement and relevance.
- 8. **Collaboration**:
- - **Coordinate with Teams**: Work with marketing, PR, and design teams to ensure a cohesive social media strategy and integrated campaigns.
- - **Support Events**: Provide social media support for events, promotions, and other marketing initiatives.
- 9. **Brand Consistency**:
- - **Maintain Brand Voice**: Ensure all social media content aligns with the brand’s voice, tone, and messaging.
- - **Review Content**: Check content for consistency and accuracy before posting.
- 10. **Learning and Development**:
- - **Professional Growth**: Continuously improve social media skills and knowledge through training and industry research.
- - **Feedback Integration**: Use feedback from analytics and team members to refine and improve social media strategies and practices.
- ### **Skills and Qualities**
- - **Creativity**: Ability to create visually appealing and engaging content.
- - **Communication Skills**: Strong written and verbal communication for effective interaction with followers and team members.
- - **Organizational Skills**: Ability to manage multiple social media accounts and tasks efficiently.
- - **Analytical Skills**: Proficiency in analyzing social media metrics and deriving actionable insights.
- - **Attention to Detail**: Ensuring content is accurate, well-crafted, and aligns with brand guidelines.
- - **Adaptability**: Ability to adjust strategies based on emerging trends and feedback.
- A Social Media Executive is crucial in implementing social media strategies, managing day-to-day activities, and engaging with the online community to build and maintain a strong digital presence.
Must-Have Skills
Education Criteria
- 1.Any Graduation