Career Opportunities

Social Media Lead

This is a contract-based role ending on 31st December 2026. Candidates are requested to bring their own laptops.

Responsibilities

Must-Have Skills

• A Social Media Lead is responsible for managing and optimizing a campaign’s or organization’s presence on social media platforms. Here are the key roles and responsibilities of a Social Media Lead:
• ### **Roles and Responsibilities**
• 1. **Strategy Development**:
• - **Plan and Execute Social Media Strategy**: Develop and implement a comprehensive social media strategy that aligns with the campaign’s or organization’s goals and objectives.
• - **Set Goals and KPIs**: Establish measurable goals and key performance indicators (KPIs) for social media engagement and growth.
• 2. **Content Creation and Management**:
• - **Create Content**: Develop engaging and relevant content for various social media platforms, including text, images, videos, and infographics.
• - **Content Calendar**: Plan and schedule content using a content calendar to ensure consistent and timely posting.
• 3. **Platform Management**:
• - **Monitor Social Media Channels**: Manage and monitor multiple social media accounts, including Facebook, Twitter, Instagram, LinkedIn, and others.
• - **Engage with Followers**: Respond to comments, messages, and mentions in a timely and professional manner.
• 4. **Campaign Management**:
• - **Run Social Media Campaigns**: Design and execute targeted social media campaigns to promote specific messages, events, or fundraising efforts.
• - **Ad Management**: Oversee paid social media advertising, including ad creation, targeting, and budget management.
• 5. **Analytics and Reporting**:
• - **Track Performance**: Monitor social media metrics and analytics to assess the performance of posts, campaigns, and overall engagement.
• - **Generate Reports**: Prepare regular reports on social media performance, including insights and recommendations for improvement.
• 6. **Audience Engagement**:
• - **Build Community**: Foster and grow an online community by engaging with followers, responding to inquiries, and participating in conversations.
• - **Influencer Collaboration**: Identify and collaborate with influencers and advocates to expand reach and credibility.
• 7. **Brand Voice and Messaging**:
• - **Maintain Consistency**: Ensure that all social media content and interactions align with the brand’s voice, tone, and messaging.
• - **Message Development**: Work with the campaign team to develop and refine key messages for social media platforms.
• 8. **Crisis Management**:
• - **Handle Issues**: Address and manage any negative comments or crises on social media promptly and professionally.
• - **Mitigate Risks**: Develop strategies to mitigate potential social media risks and maintain a positive online reputation.
• 9. **Trend Monitoring and Innovation**:
• - **Stay Updated**: Keep up with the latest social media trends, tools, and best practices.
• - **Implement Innovations**: Integrate new technologies and trends into the social media strategy to enhance engagement and effectiveness.
• 10. **Collaboration**:
• - **Coordinate with Teams**: Work closely with other departments, such as marketing, communications, and design, to ensure cohesive and integrated social media efforts.
• - **Support Campaigns**: Provide social media support for broader campaign initiatives and special projects.
• ### **Skills and Qualities**
• - **Creativity**: Ability to create compelling and engaging content that resonates with the target audience.
• - **Analytical Skills**: Proficiency in using social media analytics tools to track performance and derive insights.
• - **Communication Skills**: Strong verbal and written communication skills for effective messaging and interaction with followers.
• - **Organizational Skills**: Ability to manage multiple social media accounts and campaigns simultaneously.
• - **Adaptability**: Flexibility to adjust strategies based on changing trends and feedback.
• - **Technical Knowledge**: Familiarity with social media platforms, tools, and advertising options.
• A Social Media Lead plays a crucial role in shaping and maintaining the online presence of a campaign or organization, driving engagement, and achieving strategic goals through effective social media management.

Education Criteria

• Any UG and Digital Experiance